Generate sales ready leads, not MQLs!

A common refrain, but one that hides many potential underlying problems. What do you mean by a lead? Sales-ready and fully qualified, or just an email address from a content download? And do you just want more of the same – or do sales keep throwing them back at you? Are you getting lots of inquiries – or struggling to generate any interest at all? Let us first help diagnose the problem, then find the right solution.

What are you up against?

Getting alignment on what a lead actually is

If sales and marketing aren’t talking the same language you have a problem. Sales need to be clear on what they are prepared to accept. Marketing needs to carefully set expectations around what stage of the lead funnel a prospective customer is at – and what still needs to be done to progress and close.

of using Marketing technology tools like conversion rate optimization (CRO) solutions
*Source: VentureBeat*

Identifying and calling into the right accounts

Often companies just don’t know which verticals or accounts they should be calling into. There’s a slew of predictive tools on the market which promise to help identify those with high propensity to buy. Some are better than others – but none will work without a solid methodology to approach and convert.

the top 2 high-volume lead generators
*Source: Formstack*

Genuine prospects leaking out of the funnel…

A static web page can only do so much – and many would-be leads disappear from your site without trace unless engaged at the right time. Live chat teams can monitor digital body language and identify and engage prospects before they go, because they know they are more likely to respond. Which is perhaps why (in our experience) it is five times more effective than outbound calling activity.

of B2B professionals say increasing the quality of leads is the top priority for a majority — of B2B professionals say **increasing the quality** of leads is the top priority for a majority
*Source: B2B Technology Marketing Community via PureB2B*

Not penetrating key accounts?

Depending on the coverage model, sales will typically focus on working existing contacts. But how can you help them succeed? We use data and technology, closely integrated with your CRM, to open up new divisions, identify geographic markets, map the organization, and develop new contacts.

of of customers would prefer to use online chat before calling a company for support — of customers would **prefer to use online chat** before calling a company for support
*Source: Harris Research*

Squeeze some more out of the database?

Want more leads? Send more emails. Alternatively, safeguard your reputation and boost your numbers with a smarter, data-driven approach to email. Let us identify the optimal frequency – simultaneously looking for segments, based on profile, behaviour, ownership, that we can target with more nuanced, relevant communications. Less is sometimes more.

Removing website bottlenecks

Why spend more on paid-search or traffic generation if your website isn’t performing? We optimise your website, turning it into a demand-gen machine that converts in the best possible way: the right balance of content and data capture, making the process simple for prospects and powerful for you. We make sure you’re using every trick in the book.

Start dialing up demand

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