SiriusDecisions Summit Europe is taking place this week on 10th-11th October at the Intercontinental London – the O2. As always, MarketOne will be in attendance – we wouldn’t miss it for the world.
This year’s theme is ‘TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine’, and the agenda looks at how this overall goal aligns with some of the key issues and opportunities we encounter today, such as driving demand, empowering teleservices, creating and optimising your ABM strategy, and gaining that elusive single view of customer. Further tracks provide illustrative case studies from B2B businesses and agencies on topics including sales enablement, data driven decision making, and the invaluable role played by marketing automation in driving sales and marketing alignment.
The highlight for us, however, is the series of ‘Future Vision’ sessions, providing guidance on how B2B marketing activities and techniques are evolving, and will continue to change over the next few years and how this will affect the all-important SiriusDecisions frameworks. At MarketOne, we are particularly interested in the Demand Waterfall®, and have covered its updates since its inception in 2002, and most recently in 2017. This framework sits at the center of demand generation processes, and its very design aims to bring about the alignment mentioned in the year’s Summit Europe theme. Although written over 3 years ago, our deep dive into the framework – The SiriusDecisions Demand Waterfall Explained – is by far our most popular series of articles, and well worth a read if you need to get up to speed.
If you’re coming along to the summit for one or both days, we would love to meet up with you for a coffee to discuss any of the above topics – over the last 11 years we have worked with many companies to help them put SiriusDecisions theories into practice, and we would love to do the same for you. To get in touch, either fill in our contact form here, or if you already know us, reach out to your account manager, and we will set up a meeting. We hope to see you there!